The launch of a unique Old City crest, together with an artistically illustrated map and leaflet and a specially designed new website gives this medieval area the long needed identity as Bristol’s historic heart.
The Old City traders and businesses have come together to work cooperatively on ways of making visitors more aware of this fascinating part of the city – often bypassed on the walk from Broadmead to the Harbourside and little known as “Old City”.
Eva Stuetzenberger, Retail Sector Development Manager for Destination Bristol and working with the Old City traders, says: “Most cities on the continent pride themselves in their “Altstadt” (old town). Bristol’s Old City and its traders are finally starting to take pride and fully utilise the heritage and character of this unique area to entice visitors to its beautiful alleyways, interesting independent shops and quirky markets.”
The group worked with local artist Alex Lucas who developed a new logo, map and leaflet. She comments: “A normal logo just wasn’t good enough, so instead we developed our own Old City crest that looks as if it has been there for hundreds of years.” Her inspiration for the crest came from the historic features of the Old City, including the famous “Nails”, interpreted in a light-hearted way to reflect the sprightly character of today’s Old City.
Bristol-based digital agency, Edico Digital, coordinated everything by voluntarily developing BristolOldCity.co.uk. Adam Wood, Managing Director, comments: “Having worked with businesses in the Old City for a number of years, we were pleased to contribute to this great project. Working closely with the Old City Traders’ and Business group, we’ve created a website that allows visitors to explore the unique businesses and attractions that the area has to offer, follow news and upcoming local events, and learn about the area’s rich history.”
Brett Hirt from the Rummer Hotel says: “The launch of the Old City Website finally brings the medieval heart of Bristol into the 21st century, and provides a digital platform to explore the attractions and independent businesses in the area.”
The new website is administrated by local Commercial Property Management company Eddisons. Margaret Stewart of Eddisons says: “It is important to make sure that all of our local traders and businesses are supported and keeping the website up to date with Old City events is one of the ways we can help with this.”
A real team effort between local traders, businesses and artists who are proud to invite and welcome visitors to the Old City - the beautiful medieval heart of Bristol.